Avon Corperation Case Study Review 2003. A look at Avon's strategy past and current with focus on change.

Avon Case Study Although Avon Products, Inc. is the worlds largest aspire-selling organization and beauty product merchandiser, the caller-up moldiness strategize to maintain its number one position in the future. With operations in 143 countries divided into 53 markets and 4 handle ( jointure America, Latin America, the Pacific, and Europe), Avon is a worldwide company that necessarily to develop a long-term, global strategy. However, since sales performance, demographics, and culture argon so different in their regions, Avon should also have a regional strategy that is in line with its global one. Avons direct selling method is super successful in closely developing countries; ironically, Avon is declining in the region where it first experienced success - mating America. The reality is that the outside environment, namely culture and demographics, of North America has changed so much(prenominal) that direct selling, door-to-door, is not an optimal scattering chan nel. Avons target consumers, women, are change magnitudely working outside the billet; therefore, many times when salespersons rings the doorbell, nobody will answer. Also, the US population is increasing mobile, meaning that both guests and salespersons are pitiful more frequently, which makes it unenviable to establish a loyal, stable customer base. Avon should benchmark the contention in North America, analyze the ruff practices, and restrategize to follow suit.

In addition, Avon should import concepts that are working in developed economies, such as Japan and Europe, to North America. My passport for Avon in North America is that Avon should s! trengthen its retail snoop division ground on the positive financial information given from 1999-2001, which shows that meshwork sales in North American retail stores has change magnitude from 3.4, to 8.5 and then to 13.9 million. I wonder Avons alliance with JC Penny and project that Avon consider other trade intermediaries because marketing intermediaries specialize in promoting, selling, and... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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