Marketing – Colgate Greece

When the brand was introduced in the Greek securities industry? Colgate Palmolive (Hellas) was ready in 13th February 1962 with import of foreigner capital and as induce the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek trade by the company OLYMPIA, which continued distributing and traffic in products Colgate-Palmolive excessively afterwards the foundation of Greek company and the domestic take of these, up to 1974. Line Extension Colgate unsanded Pro-Relief Colgate Max clean-living Colgate Max caller Colgate Time Control Colgate Oxygen Colgate Total Colgate Total locomote odoriferous Colgate Total Plus white Colgate Total Fresh Stripe Colgate Sensitive Colgate Sensitive Whitening Colgate Whitening Colgate herbal tea Colgate Herbal White Colgate security measure Caries Colgate Triple Action Colgate Baking Soda Colgate Anti-Tartar Plus Whitening Colgate Blue Minty Gel Colgate Oulodent Regular Colgate Oulodent ?????? Colgate Smiles Colgate 2 ?? 1 * The overall authorisation of Colgates Toothpastes is 30% as a value sh ar. The table under shows us analytically the potential of toothpastes in Greek commercialize. Colgate Total Colgate-Palmolive Hellas SAIC 10. 8 9. 9 9. 4 7. 5 Aim Complete 8 Actions Unilever Hellas SA - - 3. 6 6. 7 Aim C-Fresh Unilever Hellas SA - 2. 5 5. 1 6. 0 Aim White System Unilever Hellas SA 6. 3 6. 5 6. 4 5. 8 Colgate Whitening Colgate-Palmolive Hellas SAIC 4. 4 4. 0 4. 1 4. 3 Theramed 2-in-1 Henkel Hellas SA 4. 6 4. 7 3. 8 3. Colgate Herbal White Colgate-Palmolive Hellas SAIC 3. 1 3. 1 3. 2 3. 4 Colgate Herbal Colgate-Palmolive Hellas SAIC 3. 4 3. 5 3. 0 3. 2 Colgate Baking Soda Colgate-Palmolive Hellas SAIC 5. 9 5. 0 3. 2 2. 7 Colgate Max Fresh Colgate-Palmolive Hellas SAIC 1. 6 2. 0 2. 4 2. 5 Colgate Time Control Colgate-Palmolive Hellas SAIC 1. 0 2. 0 2. 5 2. 4 Crest Complete Extra White Gerolymatos Cosmetics SA - - - 2. 3 Aim Family Unilever Hellas SA 3. 8 3. 5 2. 7 2. 0Colgate Oulodent Colgate-Palmolive Hellas SAIC - - 2. 2. 0 Colgate Smiles Colgate-Palmolive Hellas SAIC 1. 6 1. 8 1. 9 1. 9 Elgydium Whitening Pierre Fabre Hellas SA 2. 1 1. 6 1. 3 1. 3 Aim White Now Unilever Hellas SA - - 0. 3 1. 1 Colgate Total Advanced Whitening Colgate-Palmolive Hellas SAIC - - 0. 4 0. 8 Colgate Total Fresh Stripe Colgate-Palmolive Hellas SAIC - - - 0. 8 Colgate Total Advanced Clean Colgate-Palmolive Hellas SAIC - - - 0. 7 Theramed Henkel Hellas SA 1. 2 1. 2 0. 7 0. 6 Aquafresh Herbal GlaxoSmithKline SA 0. 1 0. 0. 3 0. 3 A. The show market The Colgate in Greece has created products for all ages and especially for consumers who atomic number 18 concerned about vocal health issues. Each product of Colgate is addressed for the different needs of consumers. scratch line of all for tidy sum that have problems with their teeth, much(pre nominal) as tooth-decay, tooth-plaque, tooth-stone, sensitive gums and etc. Consumers in this target market usually purchase toothpaste products without caring about the equipment casualty, as long as they go out get the highest quality that Colgate offers to them.Secondly, people who be concerned about their oral hygiene, such as incompetent breath, and personal appearance. Consumers in this target market are mostly small people that care about the whitening and the cleanest breath that Colgate offers. Finally, another target market for Colgate is kid. Colgate has several products related to children and as we back tooth see from websites and advertising, children for Colgate are a rather authorised target market. Colgate tries to offer to parents, toothpaste products with the highest quality that will make their childrens teeth healthy and without harmful issues in the future. B.Marketing mixed bag Colgate-Palmolive provides to the market reliable and effective products a nd it always tries to farm its products with the smaller realizable effect in the environment. 1) point of intersection a. Development and History Product is anything that can be offered to a market that might satisfy a neediness or need. Consumers purchase toothpaste products for their desire and satisfaction that they think the product provide. Colgate toothpaste production started in 1873 over the world. Colgate introduced its toothpaste in a tube similar to modern toothpaste tubes in the 1890s. Until after 1945, toothpastes commanded soap.After that time, other ingredients to make the paste into a fine-tune paste or emulsion such as sodium lauryl sulphate, a prevalent ingredient in present-day toothpaste replaced soap. In the second half of the twentieth century modern toothpastes were developed to help prevent or treat specific diseases and conditions. b. Design and Quality Toothpastes today typically contain fluoride, coloring, flavoring, sweetener, as well as ingredi ents that make the toothpaste a smooth paste, coruscate and stay moist. Individual toothpastes also may contain special ingredients, such as triclosan in Colgate Total.Toothpaste in tubes is used throughout the world and has been a very successful invention. Colgate provides to the market reliable and effective products and it always tries to produce its products with the smaller possible effect in the environment. Colgate has the highest quality in Market that is why it is first in Greece and over the world in sales. c. Product features &8212&8212&8212Needs to be found from a Colgate package&8212&8212&8212 2) Price Colgate Palmolive prices its products so to be totally competitive to a market. The combination of competitive price as well as excellent quality makes Colgates products to be very high in demand.All prices vary from 2. 5 Euro to 3 Euros for the to a greater extent composite toothpastes. 3) Distribution A channel of distribution is a throng of individuals and organiza tions that direct the of products from producers to customers. The major role of Distribution channels is to make products uncommitted at the right time at the right place in the right quantities. The main Channels for Colgate distribution in market are big department stores as Hondos Center, Carrefour and of course supermarkets, miniskirt markets and Dental clinics that our dentist suggests Colgate toothpaste. ) Promotion Promotion is one of the most important part of any company, by promoting the product it is published to consumers that the product come through and is available to everyone. There are many ways to promote a product as advertising, personal selling, public relations and sales promotion. a. announce Colgate primarily used advertisements as its main promotion strategies. Its different products that are designed for different segments are targeted to the audience by highlighting its features. Its common tagline for all products is No1 brand recommended by dentist. Colgate has taken up a uncanny advertising campaign in Bangkok. b. Sales promotion As such no promotion is done at retail level merely the recommendation by the shopkeeper. But for rural market Colgate uses VAN (van is a mobile promotion station having facilities for screen show, slide show and microphone publicity). c. Public relations PR campaigns were undertaken extensively during the launch of the brand in leading newspapers and magazines, though they were focused more directly on enhancing the design of the parent company in the eyes of stakeholders like shareholders potential investors that in consumers.