Monday, March 18, 2019
day spa marketing plan Essay -- essays research papers
Industry OverviewThere are an estimated 12,100 health spas throughout the United States. In the U.S. the largest spa category, accounting for seven of every ten spas, is day spa. mending and hotel spas are the second largest, with club spas, medical checkup spas, mineral spring spas and name and address spas respectively trailing. Geographically speaking, the distribution of spas in the U.S. generally parallels that of the people distributions with the largest kingdom being the North East. According to the ISPA (The International SPA Association) in 2003 in that location were approximately 136 million spa visits made in the U.S. Sixty part (60%) of these visits were to day spas while 27% were to resort and hotel spas and the remaining 13% were interpenetrate across the four other types of spas. The U.S. spa industry generated an estimated $11.2 billion in revenues in that same year. Fifty two percent (52%) of a spas revenue is gained from its treatment rooms. Despite being the largest segment, day spas, accounts hardly for just under half of that revenue at 49%The Kline root research suggested a strong harvest-feast (2003-04) in the spa market channelize close to 11% from driving forces such asHigh levels of media concernIncreased number of product brandsGreater consumer awareness of market products/benefits get down price points relative to surgical and non-surgical proceduresAnti-aging trend continuesBetween 2002 and 2004 studies from the ISPA concurred with an annual growth rate of 12%. Since its growth rate peak in 2000 at 51%, the number has gradually moderated. As in any industry, pauperism is the driving force that determines how well the industry performs.Competitive ProfileWith the largest population of day spas being located in the North East voice the competition is tough but not unbeatable.Top Competitors in Dai watering holes market includeXElizabeth Grady, Framingham, MAHair, nails, carcass treatments, seventh cranial nerves, ma ke-up (direct competitor)XPaul Conzo Day Spa and Hair Salon, Worcester, MAManicures, Pedicures, Body Wraps, Hair, Nails, Spa Treatment Packages, Facials, Glycol PeelsXArdan Salon & D... ...ving to compete with beauty forcefulness stores that sell spa and salon products.Advertising and promotion will be subtly forcefull to if nothing else to get you excited and intrigued. Plant the we should check that place out seed. We will be running an extensive and quite dearly-won advertising and promotion strategy. Radio, some local television during the prime intelligence operation hours, drop leafs in major magazines, news print, bus sides, living and merriment media. We will also be making brochures with our product and service batting order available at local venues with coinsiding business i.e. health clubs, surgical offices, & medical offices. We will also place ads on bulletin boards of local universities and apartment/condo complexes. Service/Product OfferingThe following is a abbreviated list of the services and products that will be offered at the spa o Facials and Skin Care Treatment European, corrective, therapeutic, and relaxing. o Nail services sculptured manicures, pedicures, and paraffin treatments.o Total Body Treatments Full body massage, body wraps, reflexology treatments..o Beauty Products Full skin care line of facial and body products, herbs, and essential oils.
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