Case Coca-Cola Essay

IntroductionCoca- dumbbell is one of the most respected companies in America. Here in the Philippines, Coca-Cola is still the patronized brand of soda. Coca Colas refreshing taste provides happiness to the people. Coca-Cola Neville Isdell is the new chief executive director after Robert C. Goizueta died. Coca-Cola Company has a sole product line to cite in the market which is the carbonated soda like speed of light, Diet Coke, fag and Fanta. Coke operations take place in India, China, and other 14 country around the world to reach the target market in dispersed ara and to increase their market share. Through the effort of Roberto C. Goizueta, Coca-Cola quick grows in the year 1980s to 1990s when they introduce the product in the market.Coca Cola bottling operations was given to Cola-Cola Enterprises Inc. which Coca Cola Co. owns 49% of the stocks that allows them have comme il faut command on the operations. Coke has a control on the pricing of the products and the decision o n how many vending machines Coca-Cola Enterprises leave behind purchase that will be used in distributing the coke products. Coke rival competitor in the market is the Pepsi Co. which grabs all the opportunities for the company to stretch forth their product line which are interrelated. The goal of PepsiCo is to capture the area where in that location is strong possibility that they will grow. PepsiCo outlays Coca-Cola in expanding their product line by acquisition and mergers.Background of the problemStatement of the problemWhat strategy give the sack Coca-Cola use to cope up to the changing environment to become a market driven organization? Analysis of the problem Coca-Cola basically does non adapt changes in the market. They are ignoring the fact that their product is not in trend nowadays. The members of the round top heed are still trusting in the past and try to strengthen the company by using the tactic that the former CEO Robert Goizueta used long ago. By doing th is the company will be customer focusAlternative courses of actionCoca-Colas top commission must initiate the transformation of the company to become a market driven organization. He must influence his subordinates by service as a role model so that the frontline employees will be encourage to exert more effort in providing satisfaction or delight to customers. Coca-Cola must implement innovation to their products that would fit the customer demand. They dejection also produce a new line of beverages that are hefty like milk and tea which will be offered to those people who are health conscious and are old citizens of the country. Coca-Cola must acquire or enter in a merge with a beverage task other than soda. By this they throw out widen their product line and they can have other source of income other than carbonated soda that the demands induce to decline. This is cause by the health conscious individuals and the product is perceive as bad to the human body because it can cause acidity if thither is too much consumption. Status-quoRecommendationLearningCompany must be market oriented, customer focus and possesses competitor intelligence. These factors are very in-chief(postnominal) in providing customer satisfaction or delight. Customer is the one you would think in running your business because without them your business and your concept is useless. Company should be kinetic and are not afraid to adapt to the new trends today. Everything is dynamic or changing, so the company should also be flexible enough to survive in the market in the long run. Top management must be open-minded in the changes in the market to obviate the growth of a business or organization. Once the top management are stock in the traditional mindset and dont permit change the company will never grow because today nothing is permanent.