Focal Point Consultants Essay

While observing CanGo for last two weeks we at FPC (Focal Point Consultants ) work identified some six major sales let onlet that we feel should be addressed to aloneow the organization to stop discover there over all in all goals. First Concern antecedence 1 CanGo appears to have a financial absorb along and there is has non been a fuck audit to address this ignore. Also CanGo needs to learn how to work the resources that they already have and redefine the processes and procedures. First pass The financial police squad at CanGo needs to work with all the key atomic number 18as of the fraternity to make an audit of current processes.This audit leave earmark for e rattlingone to review all the current processes that be in place and determine what they backside do to enhance them and at the same metre the financial team gouge use this data to knocked out(p)line how much the current processes argon be the company overall. At the conclusion of this summary the reports volitioning allow for the company to cut pass in the correct areas so that they can improves the others. there are many things that can be done to make improvements without spending currency or having to acquire new technology or devices. deep d profess the warehouse for example the layout can be heighten even to a greater extent so that people are not wasting time walking. underage and Major changes to just the layout will allow the CanGo to improve efficiency and overall performance. Each department head needs to complete a expound time weigh on the processes they outlined above. Once this time study is complete then the data can be used to enchant what is pickings the longest and make changes to that process.By taking these steps it will allow CanGo to approach improvements in the correct manner by taking those actions that dont have ny hit to the companys lowlife line. After all these types of changes are complete that is when and lonesome(prenominal) when money should be spent on new technology and devices to make processes more efficient. abet ConcernPriority 2 The loyalty of guests for the specific targeting market is declining. minute Recommendation Think about how you want to be treated as a consumer. Now apply that same concept to the targeting market. Review the evaluations that are submitted by the consumers. It will tell what impression the company is making.Also, spend time in the guest Service department. This the first point of contact for consumer. How they are handle will determine whether a consumer will return Customer service might just be the close to critical of all in running your business. If your customers the like how they are treated, not and will they keep coming back, but they will refer you to others. Treating customers as individuals and not as a stepping stone up your ladder of success can go a long way. Listen to their concerns and build a family relationship with them.If your customer feels as th ough you have their best interest they will be loyal to you. Your customers can really do a slew of your marketing for you. Word of mouth, especially in a world where Facebook and twitter are some peoples main way of communicating, is a very powerful tool (Debs Marketing Connections, 2012). Third Concern Priority 3 Online purchases CanGo has talked about that they have a high rate of items added to the online shop sweep. Although this study does not support the amount of purchases actually received via CanGos online website.Third RecommendationHaving a high rate of items added to an online shopping cart means that you have a dangerous warehousingfront and acquire customers to actually place the items within there shopping carts. This is only one piece of the multipart puzzle. The shopping site needs to be enhanced to entice the customer to actually complete their purchase as that is how we are going to make money overall. Since there is a high barter volume to the website we would also recommend that the marketing team reach out to a third party website advertising company that will grant to place ads on CanGos website.This will drive also be another source of revenue for CanGo so they can then reinvest this money back into the company. Fourth Concern Priority 4 While Reviewing the scenes from weeks 3 and 4 I saw a issue that they is an issue within the warehouse and they do have a resolve but no really reviewed the reports that Debbie provided. I think that these reports should have been reviewed bit in the meeting so that they could have discussed all the points of the issue and the recommended ascendant to the warehouse productivity issue.Then Liz asked the group a question I wonder how the board will feel about this recommendation. Fourth Recommendation A solution to this problem would be to complete a blanket(a) audit of the issue and do a trial run analysis of the proposed solution. This would allow for recommendations to be made to the board and the results of the proposed solution can be given right away. As people need to see mensurable figures so that they can tell if something will be worth putt the time and money into the project.Fifth Concern Priority 5In the week 4 Videos they are talking about the market fragment of boys in Japan. They ask each other questions about how they can get the market analysis complete and then the gentlemen having lunch say that I will do it. Fifth Recommendation on that point are a couple of thing on this problem that needs to be single-minded first managers should not interrupt an employees lunch unless it is extremely urgent. This is an issue because the employee stated he is Just trying to enjoy my lunch give-up the ghost. The Manager should have approached the employee at a later time when he was not at lunch.Then there is the issue of the market analysis. This identification should get assigned out to a third party marketing company that can tap into the market in Jap an and label what the consumer wants. This would be a traffic circle more cost effective than attempting the complete this analysis on their own and wasting resources that they dont have in the first place. Sixth Concern Priority 6 gross sales are not increasing as projected for the company perchance due to the design of the online purchasing process. Sixth Recommendation Place a test run on the current online purchase process as a consumer.Time the entire process to see how long it takes. As the test run is being completed, keep the consumers needs and wants in mind. memorize if needs were met as rise up as satisfied. View the tuition useable to see if its appealing to lead to the purchase the item. Also, notate likes and dislikes of the experience. micturate a group of employees to assist to gather more information for comparison. delineate what updates can be implemented to entice the consumer to make a purchase. happen track of different cut backs to keep a competiti ve edge for things like1.In-store pick up. In the past few months weve seen Walmart implement in-store pick up for orders placed online, while Sears and Kmart are going a step save bringing online purchases out to your car. In Chicago, Sears and Kmart are even testing interior(a) delivery and bundling items with those from its retail partners at Sears Marketplace, further blurring the lines between online only retailers and those that came before. And in Florida, Farm Stores lets shoppers order groceries online and pick up at a drive by.2. Pick up depots.Smaller retailers without a vast mesh of stores like Walmart or Sears may open designated pick up locations for goods request online. Retail consultant Neil Stern of McMillan/Doolittle points to French retailer Chronodrive. com as an example.3. quick Apps. Smartphones are the dominant cell phone and apps for all platforms are growing. The ones that allow for price comparisons or send out coupons are already among the most heav ily used with good reviews, but were just getting started.4. Less flash more function. Forget about flashy apps or features like virtual dressing rooms.Consumers havent responded to these and rightly so. by chance the technology will get there, but until it does, user reviews are better gauges of clothing fit and quality than any technology can offer.5. Video. cypher for more user-generated video on retail sites. Retailers are letting customers upload video clips modeling new clothes or using a new purchase. Davis believes this is one trend that will definitely pick up speed.6. Social networking. Facebook and Twitter arent even close to played out yet. Consumers can increasingly like or follow a pet retailer and get discounts or tips on deals.JCPenney is using Facebook to actually deal goods and more than 12 million consumers like Victorias hole-and-corner(a) on Facebook as of last month (March), making it the most popular retailer on the site (its Pink brand ranks No. 2, tally to the ChannelAdvisor Facebook Commerce Index). Thats an active population of customers reaching out and requesting information from the retailer. And social shopping is just getting started, says Jim Okamura, managing partner at Okamura Consulting, a group specializing in online retail. Theres evidence (that Facebook offers) a good return on investment and there are a lot of retailers that havent done anything yet, he says. This is going to be the course of instruction of Facebook testing.7. Daily deals and flash sales. This may seem like a very crowded playing field, but sites like Ruelala and OneKingsLane are reproducing at a furious pace. And based on how quickly many items sell out, lots within minutes of email notifications going out, more will dancing on this popular trend. 8. Retail based social networks.This is one trend experts dont expect to happen at any vauntingly level. Sears is still trying to build a social network of its own customers and Walmart tried and aban doned a similar effort, neither attempt bodes well for its success. Facebook really owns this space, but look for small, focused sites to create communities of like-minded users, says Okamura. 9. International. Theres been an accelerating trend in international or cross run into e commerce, of small niche online retailers are now doing 10-20% of their sales right(prenominal) of their own country, says Okamura.Look to online shops like SousVide Supreme that sells specialized cooking equipment and StyleTrek. com, a community built to launch up and coming international designers as models. Other big name retailers like Zara and Top Shop are building out their online business to reach U. S. shoppers, even as the store base grows more slowly. 10. Deal aggregators. Of course there are ceaselessly deal sites, like Dealnews, ConsumerSearch, FatWallet and Brads Deals that are cutting through the din of so many sites and sales to bring consumers only the information theyre interested in. ( Forbes, 2012).